The Heat Fragrance Launch Party and Presentation

Bey looks ecstatic to be at the event to launch her very own perfume. Let’s all go buy a bottle of Heat! It’s pretty affordable – $49.99. Get it here.

Heat Fragrance Launch After Party

Heat Fragrance Launch Presentation and Press Conference

Heat Fragrance Launch Press and Welcome Cocktails

READY TO CATCH THE FEVER – BEYONCE’S 1ST FRAGRANCE!

Beyonce Sued by Abercrombie & Fitch

The singer Beyonce Knowles has been sued by Abercrombie & Fitch Co over her intent to use its “Fierce” trademark on a fragrance to be launched in early 2010.

In a federal lawsuit filed Tuesday in Columbus, Ohio, Abercrombie said Knowles’ plan “poses a likelihood of confusion” for consumers that could deprive it of control over a mark it has used since 2002, and perhaps cost it sales.
Representatives of Knowles were not immediately available for comment.

Abercrombie said it has sold more than $190 million worth of fragrance under the Fierce name, and expects $64 million of sales in 2009.

The New Albany, Ohio-based company said the fragrance gives off a “signature” scent that is regularly dispersed in its 350 retail stores through scent machines or by employees.
Continue reading Beyonce Sued by Abercrombie & Fitch…

Coty Inc. Partnership Press Release

Renowned Recording Artist, Actress and Fashion Designer to Debut Global Fragrance. Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fragrance.Having sold over 100 million records and celebrated by countless awards, including 10 Grammys, as well as starring in three consecutive #1 box office hits during the course of her career, Beyonce has solidified herself as one of the most successful artists in entertainment history. The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance.

“We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,” commented Bernd Beetz, Chief Executive Officer, Coty Inc. “Modern and highly influential, Beyonce has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”
Continue reading Coty Inc. Partnership Press Release…

Beyonce Lands Perfume Deal! – Better Article

Sasha Fierce has finally succumbed to the temptations of the celebrity fragrance game: Beyoncé Knowles has signed a deal with Coty Inc. to produce her own perfume.

Beyoncé’s fragrance — which will be sold in department stores globally — is scheduled to be launched in spring in the Americas, followed by the rest of the world in fall 2010. The deal could be worth up to $20 million for the singer over the next three years, sources estimated.

Although the deal may have been a long time coming, it arrived the day after Beyoncé walked away with several awards at the MTV Video Music Awards, including Video of the Year, Best Choreography and Best Editing.

But the night wasn’t without controversy after Beyoncé (who has often said her onstage alter ego is Sasha Fierce) was passed over for the VMA for Best Female Video — and was defended loudly by fellow singer Kanye West, who jumped onstage and interrupted the speech of the award winner, Taylor Swift. For her part, Beyoncé later invited Swift back onstage to give her interrupted acceptance speech.

Now Beyoncé will have her moment on a different kind of stage this spring. “For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyoncé said. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
Continue reading Beyonce Lands Perfume Deal! – Better Article…

Beyonce Lands Perfume Deal!

Beyonce has landed a multi-million dollar deal with fragrance house Coty to launch her own perfume.
The singing superstar is already the face of Emporio Armani’s Diamonds perfume and previously fronted the promotional campaign for a range of True Star fragrances for Tommy Hilfiger.

But the Crazy In Love hitmaker is now branching out with her own signature scent so fans can smell just like her.
She tells WWD.com, “For me, fragrance reflects a woman’s attitude and unique sense of style.

“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

The exact value of the deal has not been made public, but experts predict Beyonce could net as much as $20 million over the next three years.

The as-yet-unnamed fragrance will hit stores in spring 2010.