Sasha Fierce has finally succumbed to the temptations of the celebrity fragrance game: Beyoncé Knowles has signed a deal with Coty Inc. to produce her own perfume.

Beyoncé’s fragrance — which will be sold in department stores globally — is scheduled to be launched in spring in the Americas, followed by the rest of the world in fall 2010. The deal could be worth up to $20 million for the singer over the next three years, sources estimated.

Although the deal may have been a long time coming, it arrived the day after Beyoncé walked away with several awards at the MTV Video Music Awards, including Video of the Year, Best Choreography and Best Editing.

But the night wasn’t without controversy after Beyoncé (who has often said her onstage alter ego is Sasha Fierce) was passed over for the VMA for Best Female Video — and was defended loudly by fellow singer Kanye West, who jumped onstage and interrupted the speech of the award winner, Taylor Swift. For her part, Beyoncé later invited Swift back onstage to give her interrupted acceptance speech.

Now Beyoncé will have her moment on a different kind of stage this spring. “For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyoncé said. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

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