Beyonce Lands Perfume Deal!

Filed Under: Beyonce Parfums, News Articles With View Comments (686)

Beyonce has landed a multi-million dollar deal with fragrance house Coty to launch her own perfume.
The singing superstar is already the face of Emporio Armani’s Diamonds perfume and previously fronted the promotional campaign for a range of True Star fragrances for Tommy Hilfiger.

But the Crazy In Love hitmaker is now branching out with her own signature scent so fans can smell just like her.
She tells WWD.com, “For me, fragrance reflects a woman’s attitude and unique sense of style.

“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

The exact value of the deal has not been made public, but experts predict Beyonce could net as much as $20 million over the next three years.

The as-yet-unnamed fragrance will hit stores in spring 2010.

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