It is Fashion Week in New York City. Thursday, September 10th was the official night citywide for kickoff parties. This celebration is referred to collectively as “Fashion’s Night Out.” Rocawear’s soiree this time around was huge for several reasons. The lifestyle brand, purchased from founder Jay-Z several years ago by Iconix, is currently in the middle of a huge marketing and promotional campaign to celebrate their 10 year anniversary. Additionally, Jay-Z is releasing his “Blueprint 3″ album on 9/11/09, the same day of his sold-out concert “Answer the Call” at Madison Square Garden. 100% of proceeds from the concert will be donated to NY Police and Fire Widows and Children’s Benefit Fund.