The Knowles Women Launch: Dereon for Juniors!
It was a family affair for Beyonce on Wednesday as the pop sensation was joined by her mother and sister at the Canadian launch of their junior apparel collection, Dereon.
Dozens of fans packed a bustling downtown sidewalk outside a posh supper club to catch a glimpse of the superstar, who walked the red carpet with mom, Tina Knowles, and younger sister, Solange, just hours before she was perform at the Air Canada Centre.
The trio were decked out in apparel from the line, with Beyonce wearing a form-fitting black dress with gold print.
“It’s all about a young working woman, a trendy woman, a woman that loves style,�? Beyonce said of the Dereon line. “My mom and my sister and I have all collaborated together, and we’re excited to launch it in Toronto today.�?
Tina Knowles, the co-founder, creative director and designer behind the Dereon brand, was designer and stylist for Beyonce when she was part of the award-winning girl group, Destiny’s Child. She acts as designer and stylist for Beyonce and Solange as solo artists.
She said stylewatchers can expect to see a younger, more casual look with the Dereon line.
“Just really great trendy things, a lot of emphasis on fit, and just really cool stuff, lots of graphics and cool, young things,�?
she said.
Gold was a prominent feature in the detailing of pieces showcased in the Dereon runway show, from embellishments and embroidery on fitted dark jeans, to shiny decorative prints on shirts and hoodies.
Heavy gold chains accented many of the pieces, which featured prints from leopard to camouflage.
Models strutted onto the catwalk to pulsating dance beats, including a few remixed tracks by Beyonce herself, as she and her family, including father and manager, Matthew, looked on.
Beyonce has previously collaborated with her mother on their House of Dereon fashion label. The brand is named in honour of Beyonce’s maternal grandmother, Agnez Dereon, a dressmaker who made custom clothing for private clients.
Beyonce said the opportunity to work with her family is “very important�? to her.
“I know my whole career I’ve always loved working with my family. My father’s my manager, (and) I’m so excited to work with my sister now,�? she said.
“My mother has always designed the clothes for Destiny’s Child and myself, and now it’s like a dream come true to celebrate not only fashion by a lifestyle.�?
Dereon is distributed by Montreal-based Multiprint, and is available at specialty retailers across Canada.
|
September 6th, 2007 at 12:16 pm
HELLO HOW ARE YOU DOING WELL IM THE TOP ONE OUT ALL YOUR FANS AN I COULD TELL YOU MYSELF “I LOVE YOU SO MUCH” AND YOUR STYLE” .
I REALLY LOOK UP TO YOU AND DREASSING AND DOING SOMETHING WITH MY LIFE KEEP YOUR HEAD UP AND PUT IT ON JAT-Z
September 7th, 2007 at 5:20 pm
MAY GOD BLESS BEYONCE KNOWELES SO MUCH,THANKS WITH THE BET AWARDS,MAY GOD HELP YOU FOREVER AND EVER.MAY GOD GUIDE YOU SO MUCH,GOOD LUCK ON YOUR NEXT ALBUM
IN HIS LOVE
MAX
September 7th, 2007 at 5:21 pm
MAY GOD BLESS BEYONCE KNOWELES SO MUCH,MAY GOD PROVIDE FOR YOU SO MUCH,MAY GOD IMPACT YOU SO MUCH,MAY GOD HELP BEYONCE TO SING FOREVER AND EVER,BEYONCE FOREVER AND EVER
IN HIS LOVE
MAX
October 16th, 2008 at 1:40 pm
MISS BEYONCE YOU HAVE A TALENT IN YOUR MUSIC,MISS BEYONCE GOOD LUCK WITH YOUR MARRIAGE WITH JAY Z,MISS BEYONCE GOOD LUCK,GOOD LUCK
LOVE
MAX KNOWELES
August 19th, 2009 at 9:44 am
YOU ARE THE BEST,NICE GOOD MUSICIAN
GOD BLESS AND GOOD LUCK
I WANNA WISH YOU MANY MORE SONGS TO COME
NICE SONG HALO
LOVE
MAX
June 29th, 2010 at 8:30 am
Excellent site with lots of information online about fashionsites